Traditionally, the month of November signals a change in seasons marked by a familiar chill to the air, but also a personal feeling of warmth as the anticipation of the holidays and time with friends and family nears. For many living right here in our community that sentiment rings true, but there is another reason November stands out on the calendar; it is National Epilepsy Awareness Month.
The Epilepsy Foundation of Northeastern New York, whose main office is located in Albany, serves 22 counties throughout their footprint. And throughout that footprint, there are more than 45,000 people living with epilepsy. This figure commonly surprises those who are unfamiliar with epilepsy and how many people it affects. To break it down even further, one in 26 people will develop epilepsy in their lifetime. One in 26. Based on that statistic alone, it is extremely likely that you know someone with epilepsy but may not have realized it.
This is why the Epilepsy Foundation of Northeastern New York is taking action. For the month of November, the Foundation is launching a new awareness campaign called “I Am One.” As part of this campaign, you will see prominently placed billboards throughout the Capital Region, North Country and Hudson Valley featuring children who have epilepsy identifying themselves as one in 26. Simultaneously, a television ad will be released on Time Warner Cable News featuring local individuals living with epilepsy identifying themselves as one in 26. The goal of this campaign is twofold: to encourage those living with and affected by epilepsy to contact the Foundation for support and assistance, and to raise awareness about epilepsy, encourage conversation about it, continue to dispel misconceptions and eliminate the unfortunate stigma that is sometimes still attached.
These efforts will be supported by a social media campaign that aligns with the billboards and television ad. Every week, a client of the Foundation will be profiled. The same “I Am One” messaging and Epilepsy Foundation of Northeastern New York branding will be utilized for campaign consistency and to create a multi-platform outreach that will resonate with those who come into contact with the billboards, social media posts and commercial.
Show your support in November by sharing the Foundation’s posts or any great shots you get of our billboards! Together, we will continue our work to make our community a caring and accepting place for those living with epilepsy!
Article courtesy of the Epilepsy Foundation of Northeastern New York